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Saving money on Christmas cards

On: October 22nd, 2008 at 7:59 am | Number of Comments » 0

At Sophie Randall, we are helping people save money on Christmas cards.  Each single card or pack of boxed cards earns a stamp on our Customer Appreciation Card.  Once you have seven stamps you can choose a single card for free.
We understand that times are tough for many at the moment – hence our decision […]


Supporting charities at Christmas

On: October 18th, 2008 at 10:40 am | Number of Comments » 0

We have been careful in selecting cards and gifts for Christmas to include products which support charities. This community connection is important not only to us but also to our customers who like to know that their purchase is also helping others. As a business, our charity support is for the Smith Family. […]


Note to suppliers

On: October 14th, 2008 at 10:32 am | Number of Comments » 0

We receive sample product from potential suppliers regularly.  If you are considering pitching product to us, please send a query letter first.  This may save you providing product which does not fit our plans.


The offer of expansion

On: October 12th, 2008 at 10:12 am | Number of Comments » 0

We have been approached by three landlords in the last week to bring a Sophie Randall business to their centres.  While the timing is not quite right for us, it is flattering to be approached.  Our current plan is to settle in our current four stores formally launch the Sophie brand in Victoria before we […]


Welcome…

On: September 21st, 2008 at 9:53 am | Number of Comments » 0

Welcome to my place, make yourself at home.
This is the greeting we are adding to the windows of each Sophie store.  It reflects how I feel.  I and my team have tried to create an environment where you feel at home, relaxed.  So we figured what better way to invite people in than to have […]


Sophie Randall, Toorak

On: September 5th, 2008 at 7:44 am | Number of Comments » 0

This is a photo from inside our newest store, 211 Toorak Road Toorak and looking outside across the street.  Right at the front of the TocH shopping centre and open since Tuesday last week, Sophie Randall Toorak is attracting plenty of customers, especially for our range of unique cards.  We have many designs imported from […]


From across the street

On: August 31st, 2008 at 10:18 am | Number of Comments » 0

Here is a photo our our new Sophie Randall Toorak Rod shop from across the street.

We have now been open four days. Customers are kind with nice comments and other traders in the area hve been wonderful. We are starting to feel more at ease in this new home.
I took the photo yesterday […]


Toorak opened today!

On: August 26th, 2008 at 5:11 pm | Number of Comments » 0

Our new Sophie location at Toorak Road opened today.  It has been a real challenge fiiting our model into a small space but we did it.  The shop looks a treat.


No more vacancies

On: August 16th, 2008 at 11:40 am | Number of Comments » 0

Thanks to everyone who responded here for the vacancies we have.  We have closed off applications are and finalising a shortlist for interview next week.  We will get back to everyone who has applied.


Cards arrive at Toorak

On: August 13th, 2008 at 8:11 am | Number of Comments » 0

We start putting our card range into our new Toorak location today.  We are on track to open in about a week from today.