We created a scene from a teddy bears’ picnic in the window of our Melbourne Central location two weeks ago. It has worked a treat. Kids have wanted to be photographed with the picnic scene and plenty of adults have purchased bears. I love the fun the scene portrays.
The photo I have […]

These new Animalz wooden figures are a hit with kids, naturally. They are a hit with adults too and that is a surprise. We have customers buying them for work colleagues - to sit on the desk.
Designed in Australia and made from organic maple, each Anamalz is individually branded by the natural grain […]

Having the Morish nuts at the counter is just not right. They are so tempting. Delicious cashews, peanuts, macadamias, almonds - chocolate coated, caramel coated and hand roasted. Yes, these Morish nuts are delicious.

I love the packaging for the Morish product - it fits with the style of our Sophie businesses.

Fridge magnets have been around as long as I can remember. The Little Chippi range of fridge magnets are fun for kids.
The packs we have contain sixteen pieces and can give kids something to do in the kitchen besides getting under your feet.

Check out one of our new range of jewellery boxes in the photo.
Made to the highest standards and in varying sizes, these boxes are proving popular. We have them in red and black in each of our Sophie Randall stores.
While we are not moving into the whole handbag and accessories space, the jewellery boxes […]

This is a journal created specifically for book readers who like to record their reviews. While it may sound obscure, it is selling very well. I love the checklist on the front:
- Book
- Hot drink
- Cake
- Cat in
- Phone off
- Pure bliss
This journal is perfect for book lovers.

It is great to see the new gift tags coming onto the market. Many suppliers are extending their ranges and getting into new designs and shapes. Every week we see new designs.
For discerning shoppers, the choice of gift tag is as important as the choice of wrapping paper and card. We have […]

We are thrilled with the new range of double sided wrapping paper we have just brought in for our Sophie Randall stores.  Made using high quality paper and featuring exquisite designs on both sides, yes both sides, this wrapping paper is delighting our customers.  They are buying two sheets at a time of the same […]