Getting kids to read can be a challenge so it’s good to have fun bookmarks like the one in the photo from the folks at Sesame Street. We have had the range for a few months and they sell well.
Parents and grandparents buy them and often share stories about the challenges of getting their […]

We have brought all the babies gifts together into one display at our Sophie Randall Melbourne Central location (Menzies place, next to Kikki-K). In the few days since we did this we have had some wonderful comments from customers. They love the range form the traditional through to the quirky.

We have created a new display of children’s activity products at our Epping location.  We have a new range of musical instruments, soft toys and other activity items for babies through to teen years.

Phew.  What a week.  It got more intense as we got closer to Valentine’s Day.  It was a lot of fun but hard work too as we sought to give every customer the cards and gifts they wanted.  With Easter just around the corner we’ll have little time to relax.  That’s okay, this is fun.

This is our first Valentine’s Day. While we were open last year in one location, it was in our first week of trading and we were really only half there. This year, in three locations, we open and busy … crazy busy, which is good!
I am enjoying watching people coming in for last […]

Even though some say the commercial hype around Valentine’s Day is over the top, we are enjoying the season, walking the fine line between giving our customers what they want in unique Valentine’s Day gifts and cards and serving others, not shopping for the big day of love.
This is our first Valentine’s Day in two […]

Take a look at the caterpillar in the photo, isn’t he the ultimate soft toy for a child or child at heart?

I’m now calling our soft toy table the table of love.  What better way to share how you feel about someone than to give them a give they can feel, something of excellent quality […]

This ceramic cow from the folks behind Cow Parade is popular as a Valentine’s Day gift. It’s being given in good fun and by people who want a Valentine’s gift which is different.
A cow is certainly different! I like to think I’d see the humor in this.  I think is says something about […]

We have some out of the ordinary Valentine’s Day gifts this year from Momiji dolls to chocolate, from soap to handbag hookers, from body butter to pens with which to write love letters.
Valentine’s Day at Sophie Randall is about expressing your feelings in a variety of ways. We also have a wonderful range of […]

We are extending the range of Corban and Blair frames we carry at Sophie Randall having enjoyed excellent success since we first started with these products just a few months ago.  Their design is excellent and the quality outstanding.  Our customers are buying the Corban and Blair frames because they trust the brand.  I like […]