We are selling out of Father’s Day cards. Twice in the last week we have had to bring in additional greeting card stock. It’s a good challenge to have. What is especially good is that in one out of every two purchases there is a gift purchased as well.

We have been quite low key in our approach to Father’s Day – promoting it but with subtly. The poster (see below) is warm yet not in your face as many seasonal posters can be. This poster is the benchmark for our other seasonal posters – our Christmas artwork is almost complete and takes a similar approach.

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